You can create discount codes for your customers by clicking on the "Discounts" button on the top right of your Event management page
From there you can create a new code by clicking on the “New Discount” tab.
You need to specify the following:
- What your code is going to be (2FOR1)
- The percentage off (Between 1%-100%) or dollar amount off that it’s good for
- The amount of times that it can be used in total
- The amount of times that it can be used by one user
After that you’ll be prompted to select which of your events that you’d like it to apply to, and you can further specify the exact ticket types the code will work on. You can set a start and end time for the code to be functional at this point as well.
Press Okay and your code will be enabled!
This option is available, if it has been enabled, when you're creating a New Event under the "Social Sharing" tab. This option basically provides customers buying your ticket a discount for sharing your event via social media. You are able to customize the share reward to what you would like. The customer will receive that particular amount off their purchase when they share the event on social media.